From Freelance Generalist to Content Strategy Expert: Celebrating Chima Mmeje’s Marketing Journey
In this episode of MKTG TLK, our co-founders speak with Chima Mmeje, Senior Content Marketing Manager at Moz and founder of the Freelance Coalition for Developing Countries.
About Chima Mmeje: Chima Mmeje is the Senior Content Marketing Manager at Moz. Previously, she’s worked with global brands like Remitly, Guru, and Semrush. She is known for her amazing posts about content and SEO on LinkedIn and has spoken at various conferences, including BrightonSEO, MozCon, Women In Tech SEO Festival, to name a few. She’s also the founder of the Freelance Coalition for Developing Countries, a UK nonprofit providing free resources and training for marketers of color.
Short on Time? Here are some quick takeaways:
Specialization accelerates career growth: Chima’s shift from being a content generalist to specializing in content SEO for tech / SaaS companies dramatically increased her earning potential and opened doors to working with global brands
Mentorship is a career accelerator: Finding the right mentors (one for skills development; one for confidence building; one for business strategy) helped Chima overcome imposter syndrome, develop her skills, and build confidence to charge what she’s worth when working with freelance clients.
AI is a powerful assistant, not a replacement: Approach AI as a tool that enhances your expertise rather than replaces it. Training it properly with your voice and style is essential for getting the most value.
Throughout the episode, Chima’s passion for empowering marketers of color comes through in her work with the Freelance Coalition for Developing Countries, which provides free training and mentorship to help people build careers in digital marketing. To learn more, visit their website.
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Shoutout to Wistia for sponsoring season three of MKTG TLK. Wistia’s complete video marketing platform makes video creation, collaboration, and measurement a cinch. Learn more at wistia.com/MKTG.
