Creating B2B Content People Actually Want To Consume with Shoshana Luria
In this episode of MKTG TLK, we sit down with Shoshana Luria, a content marketing leader who currently works at Dropbox. Shoshanna shares her journey from growing up in Los Angeles with parents in entertainment to her current role creating engaging B2B content.
About Shoshana Luria: With 10 years of experience, Shoshana builds and executes revenue-generating content strategies for B2B SaaS brands. She’s worked at startups, agencies, and now brings her skills to the Dropbox content team, where she turns research and expert interviews into engaging stories.
Short on Time? Here are some quick takeaways:
Early career exposure matters: Working at smaller companies early in your career provides broader exposure to different marketing functions, while larger organizations offer stronger mentorship opportunities
Make B2B content engaging: Approach B2B content like a streaming service would - focus on entertainment value and authentic storytelling rather than just conversion
Navigate international markets with care: Don’t just translate content; research market-specific needs and cultural nuances to create resonant content for each region
Combat burnout with connection: Be authentically vulnerable with colleagues to build community and make space for difficult conversations during challenging times
Set boundaries but stay flexible: Have honest conversations about workload with managers and find a work schedule that fits your lifestyle and productivity patterns
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Shoutout to Wistia for sponsoring season three of MKTG TLK. Wistia’s complete marketing platform makes video creation, collaboration, and measurement a cinch. Learn more at wistia.com/MKTG.