Marketing with Purpose: MK’s Journey Through Representation, Leadership, and Growth
In this episode, co-founder Gabrielle Dalvet hosts MK Getler, the CMO of Loop & Tie. You’ll hear MK share their unique perspective on marketing leadership, the importance of representation, and how their identity has shaped their approach to business. This episode is packed with actionable insights for aspiring marketers and leaders, with MK offering lessons learned throughout their career journey.
About MK Getler: MK (they/them) is a two-time Marketing Executive in the gifting software space and brings almost two decades of experience growing businesses like Starbucks, HubSpot, BirdEye, and Alyce. An activist and DE&B practitioner, MK is passionate about putting representation and equity at the forefront of the conversation.
Short on time? Here are some quick takeaways:
Authentic representation isn’t optional - it’s essential for business success. Marketing must reflect real human experiences, and putting DE&B at the forefront creates more impactful connections with both customers and employees.
True leadership requires vulnerability and continuous sharpening. Even experienced leaders need to regularly refine their skills and embrace opportunities to grow through challenges
The trifecta of employee, customer, and brand experiences are inseparable. Success comes when companies recognize these elements as interconnected rather than separate initiatives.
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Shoutout to Wistia for sponsoring season three of MKTG TLK. Wistia’s complete marketing platform makes video creation, collaboration, and measurement a cinch. Learn more at wistia.com/MKTG.