This blog post highlights how Wistia’s partnership with MKTG WMN goes beyond surface-level sponsorship to create genuine community impact. From co-creating content and hosting events to actively engaging with members, Wistia has embraced MKTG WMN’s mission of supporting women and non-binary marketers—especially mid-career professionals who are often overlooked. What began as a single collaboration has grown into a flexible, long-term partnership that fosters belonging, boosts engagement, and strengthens both community and brand. It shows how aligning brand strategy with authentic community values leads to meaningful connections and lasting results.

Natalie Cunningham offers real & valuable tips and tricks for aspiring marketers who want to reach the CMO-level.