Making AI Marketing Accessible: How Adamma Ihemeson Is Democratizing Marketing Technology
In this episode of MKTG TLK, we sit down with Adamma Ihemeson, an AI Marketing Educator & Consultant who’s on a mission to make AI marketing more accessible. From building custom prompts for launch campaigns to creating low-code AI marketing engines, Adamma breaks down how marketers can effectively incorporate AI into their workflows. She shares her journey from nonprofit communications to becoming a leading voice in AI marketing automation, while offering practical insights on overcoming imposter syndrome and building authentic professional relationships.
About Adamma Ihemeson: Adamma Ihemeson is a Nigerian-American marketing leader on a mission to make AI marketing more accessible. She started her career in nonprofit communications and tech companies prior to shifting her focus on AI marketing. She’s originally from Chicago but now is based on the East Coast.
Short on time? Here are some quick takeaways:
AI doesn’t have to be intimidating: Adamma demystifies AI marketing tools by focusing on practical applications, from content generation to workflow automation. Her approach shows how marketers can start small and build confidence with AI tools.
Automation is the future: Beyond just content creation, Adamma emphasizes the power of integrating tools and building automated workflows. She shares specific tools like Zapier, Mind Studio, and Bardeen AI that marketers can use to streamline their processes.
Community drives innovation: By openly sharing her AI marketing knowledge and building communities around tech accessibility, Adamma demonstrates how transparency and knowledge-sharing can lift up the entire marketing industry.
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Shoutout to Wistia for sponsoring season three of MKTG TLK. Wistia’s complete marketing platform makes video creation, collaboration, and measurement a cinch. Learn more at wistia.com/MKTG.