Marketing Magic: LaShanda Jackson’s Tips On Mixing Science, Emotion & Advocacy
In this episode of MKTG TLK, Gabrielle Dalvet sits down with LaShanda Jackson, an innovative marketing executive based in Atlanta. You’ll hear about LaShanda’s journey into marketing, how consumer psychology plays a role in creating results-driven marketing campaigns, and her perspective on marketing leadership.
About LaShanda Jackson: With over 15 years of experience, LaShanda is a global brand builder with deep expertise developing and executing experiential & lifecycle marketing initiatives. She’s worked at brands such as Mailchimp and Home Depot. LaShanda is the marketer who understands consumer psychology and the power of emotions and turn them into impactful, integrated campaigns that drive results and business outcomes.
Short on Time? Here are some quick takeaways:
The psychology-marketing connection: LaShanda’s unique perspective on marketing comes from her deep appreciation of consumer psychology and human behavior. Her journey from watching shoppers in sales roles to leading lifecycle marketing strategies demonstrates how understanding the “why” behind consumer decisions creates more impactful campaigns that balance data with authentic emotional connections.
Navigating corporate spaces as a Black woman: LaShanda offers valuable insights on maintaining confidence and self-advocacy while facing unique challenges in Fortune 500 environments. Her experiences with microaggressions about her hair and maternity issues provide teachable moments about what’s legally protected and how to preserve your identity in predominantly white corporate settings.
Systems thinking in marketing leadership: As a strategic systems thinker, LaShanda exemplifies how effective marketing leadership requires both analytical skills and emotional intelligence. Her perspective on emerging trends emphasizes looking beyond data to foster genuine human connections, offering aspiring marketers (especially women pursuing leadership roles) actionable wisdom about balancing technical expertise with authentic relationship building.
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Shoutout to Wistia for sponsoring season three of MKTG TLK. Wistia’s complete marketing platform makes video creation, collaboration, and measurement a cinch. Learn more at wistia.com/MKTG.