The Long Game: Marketing that Survives Every Company Stage with Erin Webster-Shaller
In this episode, we sat down with Erin Webster-Shaller, VP of Marketing at Lose It. You’ll hear Erin’s journey into marketing, why marketing approaches must evolve as companies hit different stages of growth, and community-led growth strategies. This episode is packed with actionable insights for marketers and leaders looking to play the long game as they grow with their companies.
About Erin Webster-Shaller: Erin is a marketing leader with over 10 years of experience in brand, performance, and product marketing. She also has a passion for building and empowering strong, resilient marketing teams. She’s currently the VP of Marketing at Lose It.
This episode was recorded during Startup Boston Week 2024 at Suffolk University on the Podcast Stage. We are grateful for Startup Boston’s support in creating a space for us to celebrate the stories of women and non-binary marketers in the Boston area.
Short on time? Here are some quick takeaways:
Marketing evolution through company growth stages: Erin talks about how marketing strategies must adapt during different phases of a company’s lifecycle, drawing from her 7-year journey at Lose It. She shares how marketing approaches shifted as the company matured, scaled, and ultimately positioned itself for acquisition.
Building brand value through strategic marketing investments: We talk about how Erin’s team strategically invested in corporate branding, thought leadership, and partnerships to create lasting value.
Community-led growth as a competitive advantage: Erin talks about community-led growth and offers actionable insights for marketers on how to effectively integrate community building into their broader marketing strategies.
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Shoutout to Wistia for sponsoring season three of MKTG TLK. Wistia’s complete marketing platform makes video creation, collaboration, and measurement a cinch. Learn more at wistia.com/MKTG.