Breaking Barriers in Marketing with Kiersti Bird
In this episode of MKTG TLK, hosts Natalie Cantave and Gabrielle Dalvet sit down with Kiersti Bird, a seasoned marketing leader with a career spanning luxury goods, CPG, and the outdoor industry. Kiersti shares how she developed her love for marketing, why storytelling is essential for brand success, and how she’s navigated the challenges of being a woman in male-dominated industries. This conversation is full of actionable insights and personal anecdotes that will resonate with marketers at every level.
About Kiersti Bird: Kiersti Bird is a marketing leader based in Colorado with 20 years of marketing experience. She’s worked in industries such as luxury goods, CPG, and the outdoors and has transformed businesses, expanded market share, and drove revenue growth. Kiersti embodies work-life balance, once skipping a national DECA competition to go skiing. She brings that same sense of groundedness to her marketing leadership, blending strategic precision with an ability to connect authentically.
Short on Time? Here are some quick takeaways
Brand storytelling isn’t fluff - it’s a business imperative in both B2B and B2C. Marketing is about connecting with humans. Even in B2B, it’s critical to connect emotionally with your audience to differentiate your product or service.
Empathy builds influence. Understand your stakeholders’ biases and craft tailored pitches to bring them along the journey.
Know when to walk away. If you feel pressured to compromise your values or authenticity, trust your instincts and move on.
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Shoutout to Wistia for sponsoring season three of MKTG TLK. Wistia’s complete video marketing platform makes video creation, collaboration, and measurement a cinch. Learn more at wistia.com/MKTG.
