Breaking Brand Boundaries: Taylor Corrado’s Journey through Startups, Video Marketing, and Work-Life Balance
In this episode, we chat with Taylor Corrado, a seasoned marketing leader with nearly 15 years of experience across multiple industries. She candidly discusses how working at eight different companies before age 30 shaped her perspective on marketing, leadership and organizational culture. Taylor also offers insight on video marketing trends.
About Taylor Corrado: Taylor is a seasoned marketing leader with nearly 15 years of experience across multiple industries. As the Senior Director of Brand Marketing at Wistia, Taylor is a marketer who measures brand impact and balances growth pressures with long-term brand building.
Short on time? Here are some quick takeaways:
Setting clear work boundaries is essential for sustainability. Taylor emphasizes that establishing boundaries (like no work after 5:30pm and removing work apps from personal devices) dramatically improved both her wellbeing and work quality.
Brand marketing can and should be measured. While brand initiatives may seem intangible, Taylor highlights metrics like branded search volume, referral traffic, and customer feedback that can demonstrate brand impact, even with small investments
Video marketing is evolving towards authenticity over production value. Since the pandemic and rise of TikTok, audience expectations have shifted to value authenticity and message over high production quality, making video marketing more accessible for all organizations.
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Shoutout to Wistia for sponsoring season three of MKTG TLK. Wistia’s complete marketing platform makes video creation, collaboration, and measurement a cinch. Learn more at wistia.com/MKTG.